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16 Posts tagged with the niweek tag
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by Penny Wright – MarCom Manager, LabVIEW Tools Network

 

28 new products launched on the LabVIEW Tools Network at NIWeek 2014, as well as 5 products were honored with top awards.  Download one for free today ni.com/labviewtools

 

 

Product of the Year Award Winners

 

Software Apps for myRIO – ni.com/myrio/apps

Our community of expert LabVIEW developers helped to jump start a new library of apps for myRIO. With these products now available the LabVIEW Tools Network, we are opening doors and inspiring students and educators to take their myRIO to the next level. If you are interested in submitting your myRIO add-on application for certification, visit ni.com/labview-tools-network/contribute.

 

Some of the new apps include:

 

 

 

Additional product launches include:

 

Symmetric and Asymmetric Encryption API

        New Add-ons:

    • cRIO Driver for iDAQ
    • iDaq - XNET-CAN for iDAQ
    • Easy Datalogger for iDAQ

 

Industrial Protocols Educational Software

Improved Yield, Quality, and Decision Making

 

Enhance your projects with these and more on the LabVIEW Tools Network, the NI app store for engineers and scientists.

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Today, the NI Alliance Partner Network welcomed hundreds of integrators, consultants, and product developers to Alliance Day 2014. Kicking off the annual NIWeek  conference, the day offers the opportunity for partner training, sales collaboration, and recognition of achievements.


Each Alliance Partner company is sponsored by NI sales to ensure collaboration on key regional opportunities. Four partner companies differentiated themselves in their regions, winning the coveted Partner of the Year award:

 

Miklos_Lorant_DSC_4495.JPG


Avionics Interface Technologies received the award for Product Partner of the Year for their outstanding work. Additionally, this year marks the tenth anniversary of NI CompactRIO. Ten companies are recognized for highest achievement in CompactRIO based-solutions, with Lime Instruments winning the award for NI CompactRIO Partner of the Decade.

 

Each year, we also acknowledge our Alliance Partners' commitment to proficiency by honoring the most certified partners for each partner level with the outstanding technical resource award. This year's Outstanding Technical Resource Award Winners include:

 

IMG_3623.JPG


The LabVIEW Tools Network, the app store for engineers and scientists, recognizes software add-ons and applications which create value for customers based on NI technology and graphical system design. For outstanding achievement in expanding the NI ecosystem of products, the following were recognized:

  • Test Product of the Year – skyWATS.com by Virinco
  • Embedded Product of the Year –LocalGrid PQA by LocalGrid Technologies
  • DAQ Product of the Year – XLR8 by DATA AHEAD
  • LabVIEW Innovation Product of the Year – LabSocket System by Bergmans Mechatronics LLC
  • Community Product of the Year – Scout TDMS Editor by Signal.X

 

Once again, we would like to congratulate all of our Alliance Partners, Product Partners, and LabVIEW Tools Network developers for their outstanding work!


>> Learn more about the NI Alliance Partner Network program by visiting ni.com/alliance or download apps on the LabVIEW Tools Network at ni.com/labviewtools.

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It's getting close to that time of year again!  NIWeek is a time when most of NI R&D, Marketing and Sales are all in the same place at the same time as many of our customers and partners.  It's a great opportunity to have face-to-face meetings with groups that you don't usually get to talk with outside of an email or phone call. 

 

The LabVIEW Tools Network team is preparing for NIWeek by clearing our schedule and setting up times to talk with our developers and partners about their existing and upcoming LabVIEW add-ons.  If you will be in town and are interested in setting up some time with us during that week, please let us know.  Send us an email at labviewtoolsnetwork@ni.com with the following information:

 

  • Name
  • Company
  • Agenda topics you would like to discuss
  • Times when you will be available to meet

 

Of course, due to busy schedules, we can't promise to meet with everyone, but we'll do our best to fit you in.  Hopefully we can get you in touch with the right people for moving forward with creating/publishing/selling your product.

 

Also, don't forget to stop by our NEW LabVIEW Tools Network pavilion on the NIWeek Expo floor to see how we're elevating awareness of tools to NI customers. There will be opportunites before the week is over to sign up your product for a kiosk at NIWeek 2015.

 

We look forward to seeing you all there!

The LabVIEW Tools Network Team

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Stop by Booth #705 at NIWeek 2014 - Near the Expo Floor Main Entrance

 

We are excited to host our very first NIWeek pavilion! Come by to explore these product demos and meet the developers. For more information, contact labviewtoolsnetwork@ni.com.

 

Featured Products


Build Licence Track (BLT) by Studio Bods

LabVIEW Deployments Made Easier With Automatic Updates, Licensing, Remote Tracking & Debugging

 

daqloud by DATA AHEAD

Manage Your Measurement Data Online

 

GTT LTE RBS Toolkit by Gefle Testteknik

Complete toolkit for RBS testing covering all common 3GPP measurements.

 

INERTIA Add-on for NI VeriStand by Wineman Technology

Test Cell Control and Automation

 

LabSocket System by Bergmans Mechatronics LLC

Access LabVIEW VIs Over the Web or a LAN From Any Browser

 

LabVIEW Localization Toolkit by S.E.A. GmbH

Create and Distribute Multi Language LabVIEW Applications

 

MajX-DSA by Signal.X Technologies LLC

Sound and Vibration Analyzer

 

Robotics Libraries by DigiMetrix

Directly Control Denso, KUKA, Epson, Kawasaki, Mitsubishi, Motoman, and Toshiba Robots

 

RTI DDS Toolkit  by Real-Time Innovations (RTI)

Fast, Scalable and Secure Data Sharing Between LabVIEW VIs and Other Applications

 

Scout TDMS Editor by Signal.X Technologies LLC

Free TDMS File Viewer/Editor

 

SigmaDAQ by Aledyne Engineering, Inc.

Configurable Data Acquisition and Reporting Suite

 

Spreadsheet Express by Aledyne Engineering, Inc.

Automate Excel Data Processing and Charting From NI LabVIEW

 

Universal Pointer Touchscreen Interface by Aledyne Engineering, Inc.

LabVIEW Touchscreen Interface for Multi-touch Applications

 

XLR8 by DATA AHEAD

Read and Write Microsoft Excel Files From NI LabVIEW

 


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The 2014 Alliance Partner and LabVIEW Tools Network Awards ceremony will recognize companies and products which create value for customers based on NI technology and graphical system design. Finalists and winners will be celebrated on Alliance Day during the awards luncheon hosted by the Alliance Partner Network team and attended by NI global sales and executive leadership.

 

Congratulations to all the LabVIEW Tools Network - 2014 Product of the Year finalists in the following catagories:

 

Innovation

 

 

Embedded Control and Monitoring

 

 

Automated Test

 

 

Data Acquisition (DAQ)

 

 

Community

 

 

Thank you to all the companies who submitted products this year, and we look forward to celebrating these finalists and announcing the winners on Alliance Day 2014!

 

Penny Wright

MarCom Manager

LabVIEW Tools Network

 

 


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Don't Get Lost In the Noise

Posted by penrenpo May 28, 2014

So you've registered for NIWeek, what's next? Maybe you have a new product ready to show off and have even booked booth space on the expo floor. Or maybe you are presenting in a technical session or forum. A booth is great, but do you have a datasheet or company overview to hand out?  Your new product may be awesome, but are you planning a press release and social media push to announce it? What else should you be thinking about so that NIWeek customers see you, know what your company provides, and how to contact you after the conference?

 

One of our preferred agencies, JH&A Advertising, provides full marketing solutions and is offering discounted promotion packages to help get your company ready for NIWeek and beyond. The good news is that creating assets now can help support future activities such as events, customer visits, website updates, etc.

 

Marketing doesn't have to be a dirty word or ugly process. Consider that you are one in a sea of many and you should trust an expert to take your awareness and visibility to the next level.

 

Take a moment to review the discounted packages and a la carte options attached below, and email Crystal Bristow, call the JH&A office at (512) 444-0716, or let me know if you would like more information.

 

As always, we are looking forward to hosting you in Austin for Alliance Day and NIWeek 2014!

 

Regards,

Penny Wright

Marketing Communications Manager

LabVIEW Tools Network

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Greetings from Austin! We're already preparing for Alliance Day and NIWeek 2014, and May 30th is an important date you might be interested in. If you have any questions, feel free to contact the LabVIEW Tools Network team.

 

 

Developing a New Software Add-on?

If you are working on a new product and are interested in offering it on the LabVIEW Tools Network, the product must be reviewed and certified Compatible with LabVIEW. In order to have a new product considered for certification prior to NIWeek, we must receive your submission by May 30th.

 

 

 

Apply Now for the 2014 LabVIEW Tools Network Awards

Each year, NI executive leadership selects outstanding software apps for achievements in innovation. These awards are presented on Alliance Day and finalists receive one (1) Full Conference Pass to attend Alliance Day and NIWeek. Don't miss this opportunity to win a Product of the Year award - apply today! Deadline to apply is May 30th.  Finalists will be notified by June 27th.


 

All finalists receive:

Product exposure to the global conference attendees and NI sales and leadership

One (1) Alliance Day and NIWeek 2014 Full Conference Pass

Your datasheet/company overview included in NIWeek 2014 official press editor kit

Article highlight in NINews and NI Social Media outlets

Personalized achievement award

 


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NIWeek 2013 has finally, but sadly come to an end.  Every year, it's a great experience for Alliance Partners and the LabVIEW Tools Network, but 2013 has been by far the best.  In case you weren't able to join us (or if you did join us and just want to relive the memories) here are a few of the highlights:

 

LabVIEW Tools Network Awards

 

This year the LabVIEW Tools Network Awards were bigger and more successful than all of the others.  Combined with the Alliance Partner Network awards, we completely filled the keynote room to showcase this year's top new LabVIEW Tools Network products.  Congratulations to the finalists and winners in all 5 categories:

 

Test Product of the Year

Winner:  Tool Qualification Kit for NI TestStand by CertTech, L.L.C.

Toolkit to Qualify NI TestStand as a Verification Tool

http://sine.ni.com/images/products/us/interface_handout_l.jpg

Runner Up: Digital Video Signal Generation Toolkits by MaxEye Technologies

Create Test Signals for DVB, DTMB, CMMB, DAB, ISDB, and ATSC Digital Video Standards

 

Embedded Product of the Year

Winner: Raima Database API for LabVIEW by Raima, Inc.

Database solution for NI CompactRIO, Single-Board RIO and Windows

http://sine.ni.com/images/products/us/raima_database_api_l.jpg

 

Runner Up: modeFRONTIER for LabVIEW by ESTECO

Integration platform for multi-objective and multi-disciplinary Hardware-in-the-loop optimization.

DAQ Product of the Year

Winner:  Chameleon for NI CompactDAQ by PVI Systems

Configurable DAQ Software for Structural Test and Monitoring

 

http://sine.ni.com/images/products/us/06190807_1217_l.jpg

Runner Up: iDaq by Tools for Smart Minds (T4SM)

Data Logger, Fully Programmable With LabVIEW

Community Product of the Year

Winner: TSVN Toolkit by Viewpoint Systems Inc.

Subversion Version Control for NI LabVIEW

 

http://sine.ni.com/images/products/us/tsvntoolbar_l.jpg

Runner Up: VI Box XControls by SAPHIR

Advanced front panel controls for a more dynamic user experience

LabVIEW Innovation Product of the Year

Winner: Wirebird Labs: Deploy by Wirebird Labs LLC

Setup Authoring and Application Distribution for NI LabVIEW

http://sine.ni.com/images/products/us/wirebirdlabs_l.jpg

Runner Up: BLT for LabVIEW by Studio Bods

Building, Licensing, and Tracking for LabVIEW Executables

Runner Up: VI Helpeks by Konstantin Shifershteyn

Provide Your VIs With Help That Looks Like LabVIEW Help

 

Double the Products, Double the Downloads, Double the Fun!

Since this time last year, the LabVIEW Tools Network has almost doubled the number of products available (Currently 177 and growing) and doubled the number of downloads (Over 2 Million downloads).  This only happened thanks to the time and effort from our great developers and their awesome products. 

 

LabVIEW Tools Network Products in the Day 1 Keynote

This year the LabVIEW Tools Network took over the Day 1 Keynote stage.  Not only were the 5 LabVIEW Tools Network awards winners congratulated on the big screen, but Jack Dunaway from Wirebird Labs demoed Deploy, Raima Database API for LabVIEW and RTI DDS Toolkit for LabVIEW were showcased in a case study from LocalGrid, and Viewpoint Systems TSVN Toolkit was mentioned as a key Software Engineering Tool for LabVIEW.  Kudos to everyone involved!

 

Alliance Day Session: Selling Tools on the LabVIEW Tools Network

LabVIEW Tools Network Program Manager, Matthew Friedman, and LabVIEW Tools Network Engineer, Robert Des Rosier gave a very well received session on the process of selling a product on the LabVIEW Tools Network.  Slides from this session are attached below.

 

LabVIEW 2013 Release

LabVIEW 2013 was released and is better and more stable than ever.  The most notable new feature is that the LabVIEW Tools Network and VI Package Manager is actually installed by default when you install LabVIEW 2013.  This means that customers have an even easier opportunity to download and try out third party tools from directly within the LabVIEW environment without any additional steps needed.  A more detailed review of notable features of LabVIEW 2013 to come soon..

 

Much more

This is just a small bit of the excitement that we had for NIWeek this year.  For more information check out the NI News Blog.  Hopefully we'll see everyone out here next year!

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NI Week is coming up fast, and it's an understatement to say there's going to be a lot going on. The LabVIEW Tools Network team and other groups at NI are going to be actively sharing cool and interesting information throughout the whole conference. So be sure to follow us to get all the best info!

 

LabVIEW Tools Network Team on Twitter

@LV_ToolsNetwork - Tweets on the latest product releases and other exciting information

@David_LVTN - David Ladolcetta, CLA, LabVIEW Tools Network guru

@MattATX - Our new LabVIEW Tools Network program manager and enthusiast

 

Alliance Partner Team

@shellybenjamin - Alliance Partner news and occasional Austin info

 

National Instruments on Twitter

@NIWeek - Information and live updates from the conference

@NIGlobal - News and updates on Graphical System Design

@labview - LabVIEW news and updates

 

National Instruments on Facebook

https://www.facebook.com/NIWeek

https://www.facebook.com/NationalInstruments

https://www.facebook.com/labview

 

LabVIEW on Google+

+LabVIEW

 

Don't Forget! During NI Week you can meet with LabVIEW Tools Network engineers and marketing one-on-one to discuss anything from technical implementations in LabVIEW to marketings strategies. This is a free opportunity. Click here to sign up!

 

Will Schoettler

LabVIEW Tools Network Product Manager

 

email signature image.png

ni.com/niweek

ni.com/allianceday

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Another NI Week has come and gone, and it was another great success.  We set a high bar at NIWeek 2011 but the LabVIEW Tools Network team was quite busy this year and made it even better!  Here are the highlighs in case you missed out:

 

LabVIEW Tools Network Ships with LabVIEW 2012

 

Last year we were excited to announce that you could easily access the LabVIEW Tools Network directly from the LabVIEW Getting Started window.  This year, we have done one better and actually ship VI Package Manager 2012 with LabVIEW 2012.  This means without any additional downloads, you can access all your favorite LabVIEW Tools Network add-ons from right within the LabVIEW development environment!

 

Introducing the Jitter Benchmarking Framework for LabVIEW Real-Time

This year we have introduced our newest tool to help LabVIEW Tools Network developers, the Jitter Benchmarking Framework for LabVIEW Real-Time.  The Jitter Benchmarking Framework (JBF) for LabVIEW Real-Time provides users with an initial reference containing basic definitions of key concepts related to execution jitter on RT systems, explanations of common execution jitter sources, practical examples of execution jitter sources, and a testing framework complete with code templates for common execution jitter measurements on LabVIEW Real-Time systems.

 

If you are interested in learning more about this new tool, check out the JBF community for more information.

 

LabVIEW Tools Network Awards 2012

 

This year we had so many great new products released on the LabVIEW Tools Network.  However, 8 products stood out as the best of the best this year.  A run-down of this year's winners is available on our blog.

 

LabVIEW Champions vs LabVIEW Marketing Trivia Challenge

 

This year I was asked to join a few others in the LabVIEW Marketing team to take on 4 LabVIEW Champions in a LabVIEW trivia challenge.  Sadly, the LabVIEW Champions beat us again, but we were much closer this year only losing by 90 points!  Some more details and a picture can be found on the NIWeek 2012 blog.

 

5 LabVIEW Tools Network-Oriented Sessions

 

This year the LabVIEW Tools Network team gave 5 technical and marketing sessions   Many asked us for our session content after it was over, so here it is for you to use and share.

 

Build a LabVIEW Add-on with VI Package Manager (Hands-on) - by Stephen Roso

The LabVIEW Tools Network Awards Winners (Tech Theater) - by Will Schoettler

Explore Tools to Customize LabVIEW - by David Ladolcetta

Introduction to LabVIEW Scripting - by David Ladolcetta

Do Real-Time Right With the NI Jitter Benchmarking Framework - by Robert Des Rosier

 

I hope everyone had a great NI Week, and we hope to see you again next year!

 

Over 100 Certified Products and 1 Million Downloads

This year we also announced that the LabVIEW Tools Network has reached over 100 certified products and 1 million downloads!  Thanks to @vishots for the picture of our 2 story tall announcement at the Day 3 Keynote!

 

Az3GIAcCIAAPGqZ.jpg

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niweek2012.png

NIWeek is just around the corner! It'll be another week of great sessions and opportunities. Here are some sessions you don't want to miss:

 

TS8166 - Do Real-Time Right with the NI Jitter Benchmarking Framework

Robert Des Rosier, Partner Program Engineer, National Instruments

Troy Troshynski, Vice-President, Avionics Interface Technologies

One of the most important -- and often challenging -- aspects of any real-time system is the characterization of jitter.  In this session, learn how you can improve and document the performance of your real time system with the NI Jitter Benchmarking Framework for LabVIEW Real-Time. Using Avionics Interface Technologies as a case study, we will explore how this benchmarking helped them get an edge on their competition.

 

TS8526 - Introduction to LabVIEW Scripting

David Ladolcetta, Partner Program Engineer, National Instruments

Gain an introduction to programmatically creating, modifying, and inspecting G code. Familiarity with VI Server is recommended but not required.

 

TS8527: Hands-On: Build a VI Package with VI Package Manager

Stephen Roso, Partner Program Engineer, National Instruments

 

TS8528: Explore Tools to Customize LabVIEW

David Ladolcetta, Partner Program Engineer, National Instruments

 

LabVIEW Tools Network Awards


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We are changing the re-certification process for the Compatible with LabVIEW program this year and I have a few deadlines for you to meet in order to be eligible for awards at NIWeek 2012!

 

As many of you know, the Compatible with LabVIEW program we rebuilt in 2009 requires a yearly review, or re-certification, by our engineers to ensure products are maintaining compatibility with the latest LabVIEW release.  We also use this yearly review to hit upon any tests or requirements we've added to the program during the course of the year -- in doing so, we hope to continue to add value by ensuring your products are up to date with new features and entry points in the LabVIEW platform.

 

Changes for Re-Certification

We are no longer expecting you to submit an application to trigger the re-certification process.  All products on the LabVIEW Tools Network will be re-certified by our engineers for each LabVIEW release and a report delivered to you for your Compatible with LabVIEW level.  If product updates are required, we expect you to submit an installer with updates identified in the re-certification report to maintain your status on the LabVIEW Tools Network.

 

*Note: If you intend to achieve a higher level in the Compatible with LabVIEW program, please fill out the Compatible with LabVIEW Application and include the customer references and CLD/CLA information required for the Silver and Gold levels.  Submitting an application will notify our team that you're requesting a product to be reviewed for a higher Compatible with LabVIEW level.  Please submit 2 customer references we can survey for the Silver level and a total of 5 customer references for the Gold level (if you're already certified for Silver, we need 3 additional customer references).

 

**Also Note: If you ever have an updated installer for the LabVIEW Tools Network, please send an email to labviewpartnerprogram@ni.com with details for obtaining your new VI Package or installer and we will ensure your Tools Network product page is updated as soon as possible!

 

Important Dates

  • Compatible with LabVIEW recognition at NIWeek
    Partners who achieve either the Silver or Gold level during the previous calendar year are recognized with a plaque during the LabVIEW Tools Network Awards at NIWeek.  If you have not achieved a higher level this year and are interested in moving to the Silver or Gold level, the following deadline applies for notifying our team to have your product reviewed in time for NIWeek 2012:

    • May 15, 2012 -- Notify the LabVIEW Partner Program Team by this date if you intend to re-certify for a higher Compatible with LabVIEW level so we can prioritize your re-certification in time for NIWeek.  Use this application to submit a notification to our team and be sure to include the customer references required for your desired Compatible with LabVIEW Level:
      http://zone.ni.com/devzone/cda/tut/p/id/12901  (2 references for Silver, 5 references for Gold.  If you are moving from Silver to Gold, we need 3 additional references)

    • May 15, 2012 -- If you have not already registered for the LabVIEW 2012 Beta Program, you will also need to register in order to test your products in the new version and apply updates required to be compatible with the new version.  The beta application process is simple; go to http://www.ni.com/beta to apply and enter 'robert.des.rosier@ni.com' as the email of the person who invited you.

    • June 30, 2012 -- Once you submit for re-certifying your product for Silver or Gold, the Compatible with LabVIEW process must then be completed by June 30 so the awards to be ordered in time for NIWeek.

  • LabVIEW Tools Network Awards
    The 2012 Tools Network Awards are now open for submission!

 

Contact Us

If you have questions or feedback, please contact the LabVIEW Partner Program team by sending us an email at labviewpartnerprogram@ni.com

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Submissions are now open for the 2012 LabVIEW Tools Network Awards!

 

fg_LVtools_updated.jpg

 

Previously the LabVIEW Add-on of the Year Awards, the LabVIEW Tools Network Awards recognize top 3rd-party software products based on NI LabVIEW software and NI technology that are high quality, demonstrate excellent integration, and fill a business need.

 

The 2012 LabVIEW Tools Network Awards call for submissions is officially open - deadline to enter is June 1. NI leadership selects winners who are honored during a private awards luncheon at NIWeek on Tuesday, August 7th.

 

2012 LabVIEW Tools Network Award Categories:

  - Test
  - Embedded Monitoring & Control
  - VI Library
  - Platform Extension
  - Most Innovative
  - Community Choice

 

Eligibility

Submissions must be:

  1. The product must be based on NI technology and complementary to the LabVIEW platform.
  2. The product must meet the Compatible with LabVIEW guidelines. ( See Details )
  3. The product can be any of the following:
    Driver, toolkit, utility, software bridge interfacing LabVIEW to another software tool, set of UI controls, reuse library, code reference architecture/template, FPGA IP, or stand-alone application.
  4. The submission must be received by June 1, 2012

 

See last year's winners.

 

For questions, contact labviewtoolsnetwork@ni.com.

 

> Nominate a Product Now <

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At NI Alliance Day earlier this year, the partner team at NI hosted a slew of both technical and business sessions for our partners.  One session for LabVIEW developers was called “The Addressable Market for LabVIEW Add-ons”, where we shared some adoption data for the LabVIEW Tools Network.  Due to the innovation from our partners who are using LabVIEW in some pretty interesting and exciting ways, this online marketplace continues to see more than 2X growth in both web traffic and downloads.  In addition to all the new partner products, there’s also been some great work by the LabVIEW R&D team to enable hooks into LabVIEW itself through APIs, which contributes to this growth in LabVIEW Add-ons by allowing more places for developers to extend the environment.

 

The question I get asked all the time, is "Should I build this product?"  And going back to Alliance Day, there was a critical topic that we didn’t get into during the sessions  – Market Validation. This topic is critical for every product company to understand, and it’s the motivation for this blogpost. If the market validation stage of product development is overlooked, the success of your product launch is left to chance.  I’m really interested to hear your personal experiences with market validation, so drop me a comment below or shoot me an email at jeff.meisel(at)ni.com with what has worked for you. During this post I’ll share some simple things that I've learned along the way when performing market validation. 

 

First, consider the analogy where you are captain of a ship planning a trip in unknown waters with treacherous conditions.  Wouldn’t it be nice to have a strong plan in place, and understand as much as possible about what lies ahead?   If you talk to the local fishermen and they aren’t going out to sea, that tells you an important piece of information.  Similarly, if you check the weather information, and realize a storm is coming – you may decide that leaving shore is not the right decision.  Now, it doesn’t mean that you have to cancel the trip entirely.  One possibility is to change the timing of departure or reroute your travel path.  Both options are better than going into the oncoming storm.  And if you lose some money by scrapping your original plan and creating a new one, well at least you didn’t lose your entire ship or put yourself in harm’s way.  The same goes for new product development.  Through market validation, a systemic approach can be used to evaluate market opportunities before investments are made.  If the product is a bad idea, it’s good to know that early. 

 

Basic Guidelines for Market Validation

Rob Adams, author of “If you Build it Will They Come?” provides some good insight into some basic guidelines.  His book is a quick read and Adams offers a blueprint for how to perform market validation.  For example, one rule of thumb is that you'll need to allocate 10 percent of development budget to Market Validation.   Why?  If the product isn't going to work,  it’s better know with a 10 percent investment versus 100 percent investment. 

 

Three critical questions to consider when applying market validation in evaluating a new product launch are:

  1. Is there a clearly defined need?
  2. Can you deliver the right product to meet that need?
  3. Are customers willing to pay?

 

The following diagram shows a basic view of market validation, which we can expand further in future discussions:


 

Market Validation

Talk to People, Rinse, Repeat

 

Wrapping it all together

 

If you’re not willing to invest the time in doing market validation, that’s a red flag and illustrates that it may not be a good idea to build the product in the first place.  In addition, if you don’t know if there is a market need for your product, what the right features are, or if customers will pay -- don’t build it.  Or at a minimum go back to the drawing board before proceeding. For example, the pricing model is something that you can tweak in order to see if customers would be willing to pay under different terms.   But the question “Is there a need?” is something you can’t get around – so always start there first. 

 

In a future Part II blog post, we’ll look at some best practices on how to perform Market Validation for your product.    As mentioned, feel free to email me some of your strategies for market validation – I’d love to learn about them.

 

More Resources:


LabVIEW Tools Network

NI Alliance Partner Network

 

References:

Book Reference - Rob Adams "If You Build it Will They Come?"

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NIWeek 2011 has come and gone and it was a great success.  The LabVIEW Partner Program and the LabVIEW Tools Network specifically had some great announcements, releases and events that made it one of our best NIWeeks ever!  Hopefully we'll be able to top it for NIWeek 2012.

 

LabVIEW Tools Network Directly in LabVIEW 2011!

In LabVIEW 2011, there is now a "Find LabVIEW Add-Ons" link directly on the Getting Started window.  Clicking this link will open the Tools Network View of VI Package manager which provides LabVIEW users with a direct entry point to download and install add-ons, toolkits and LabVIEW applications directly from within the product.  The new Tools Network View was a great hit at NIWeek and was mentioned in 2 keynote presentations and multiple technical sessions throughout the week.  Let's all work together to drive traffic of the LabVIEW Tools Network by trying each other's products from the new VIPM LabVIEW Tools Network View!

 

LVTN View.png

 

Third Party Licensing & Activation Toolkit 2011 and the Standard Licensing Mode

This week we also launched the newest version of the LabVIEW Third Party Licensing & Activation Toolkit 2011.  This was a major release with the introduction of the Standard Licensing Mode for a quick, easy and FREE way to license your LabVIEW Toolkit directly in LabVIEW.  More details can be found at ni.com/licensingtoolkit

 

LabVIEW Add-On of the Year Awards 2011

The Add-on of the Year Awards was a huge success this year.  With over 75 partners and NI employees in attendance including the Father of LabVIEW himself, we were able to celebrate our 6 award winners, 7 Gold Products, 14 Silver Products and 17 Standard third party products.  More details can be found here

 

8 Partner-oriented Technical Sessions

The LabVIEW Partner Team gave 8 technical sessions specifically tailored for our add-on developers including "Create a Software Evaluation for your Product in 10 Minutes", "The Addressable Market for LabVIEW Add-ons", "Professionalize Your Add-on or App Best Practices: Documentation and Icons" and "Hands-On - How to Build a LabVIEW Add-on with VI Package Manager".  Great work team!

 

Over 75 products now available on the LabVIEW Tools Network and Counting!

There's not really any explanation needed for this one!  We just keep growing and growing.

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